Does Flodesk Have Landing Pages?
Entrepreneurs always ask if there are landing pages in flodesk. It really depends on what you are looking for. If you want to sell a product, then no. But if you want to collect emaill addresses then building a landing page with flodesk is the way you want to go.
What is a Landing Page?
A landing page is a page on your site that encourages the reader to perform one task. That task can be to buy something or to sign up for your email list. In this case, you’re probably wanting them to get on your email list (this is a post about flodesk, right?). To make sure the reader only performs one task, web designers create landing pages without a header or footer. Flodesk does give you the ability to create a landing page but only the kind that collects emails addresses.
Flodesk v. Marketing Automation Platforms
Oftentimes, people get services like Convert Kit or Click Funnels mixed up with Flodesk, thinking that they do the same thing. They do SOME of the same things, but not all. Convert Kit and Click Funnels are marketing automation platforms. They have a lot of features to help you market and sell your products or services, like email automations or social posting. Flodesk is strictly an email marketing platform. The only thing you can do with Flodesk is send marketing emails to your list. (If you use flodesk to send marketing emails please have a privacy policy. Here’s my affiliate link to get one.)
Flodesk is still in beta and is releasing new features every few months. It’s possible that we will see new features in the future. If you want all the bells and whistles like you would get from some of the other premium priced platforms then you may just want to go there.
Don’t Use Flodesk’s Landing Page
All this being said, just don’t use the current version of flodesk’s landing page. I love flodesk as much as the next busy entrepreneur but I would not use their landing page. Here’s why:
You can’t customize the social preview image.
When you create a page on your website, you get to control want the social preview image looks like. The flodesk landing page is hosted on their platform and as of right now, they don’t give users the option to customize it. This isn’t a deal breaker for me because there is a way to get around this and I’ll share that below.
It is VERY limited.
All you can do with the Flodesk landing page is capture email addresses. You can’t customize it beyond adding pictures, adding your colors and choosing the fonts. Landing pages should be simple but I need my hands in the works more than what is available with their landing page. Again, my solution to this is below.
Flodesk Link
Your landing page is hosted on Flodesk. This is great if you don’t have a website yet, not so much if you do. The landing page you use with flodesk is actually a flodesk webpage. You generate a link after you create it and you can share it wherever you want. The downside to this is when you give people the link, it says flodesk.com/…. instead of yoursite.com. It could cause some confusion for would-be subscribers.
Here’s what you can do instead.
Create your own landing page in Squarespace with flodesk.
I like a little bit more control with my landing pages and I like giving people links with my business name in them. You can do the same; it’s very simple. Here’s how to create your own email capture landing page on Squarespace with flodesk.
Create a new page on your site. Make sure to put it in the Not Linked section, this way no one can get to your page unless you give them the link. Customize the URL slug with something relevant to the content you’re going to put on the page. This solves the flodesk link problem.
Originally published at https://www.coinandcopy.com on February 1, 2021.
